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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09118_Field_TCGG T883.txt
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1996-04-10
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because it is the only area of sense interplay free from
obsessional identification with new technological form.
No more extreme instance of this delusion could be
mentioned than our present image of TV as a current variation
on the mechanical, movie pattern of processing experience by
repetition. A few decades hence it will be easy to describe the
revolution in human perception and motivation that resulted
from beholding the new mosaic mesh of the TV image. Today it
is futile to discuss it at all.
Looking back to the revolution in literary forms in the
later eighteenth century, Raymond Williams writes in Culture
and Society, 1780-1950 (p. 42) that “changes in convention
only occur when there are radical changes in the general
structure of feeling.” Again, “while in one sense the market was